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Case Studies

West Coast White on Grey

177% increase in

organic traffic

year on year

How we helped

zero:one implemented a wide range of SEO techniques to increase the amount of organic traffic and leads that West Coast Elevators received. By optimising content, expanding the service pages, creating strong blog content and an off-page strategy to grow website authority, we have been able to increase the website's online visibility in search engines and achieve terrific growth for the client.

Over years of optimising Google Ads bidding strategies, targeting and ad text, we have been able to get an 85% reduction in cost per lead for our client. Making the most of their Google Ads budget and a positive ROI.

Services Engaged

  • SEO
  • PPC
  • Social media advertising
  • Marketing Automation

Organic Results

  • 177% increase in organic
  • 122% increase in form submissions
  • 348% increase in brochure requests

Paid Results

  • Cost per lead decreased from $199 to $29 over 4 years through Google Ads
  • Facebook leads from $9.70
Ocean Gardens White on grey

45% increase in

organic form

submission year

on year

How we helped

zero:one implemented a strategy for Ocean Gardens to make their website rank for relevant terms, while still being able to tell the story of the organisation, its values and the benefits of living there. Through the creation of website design, content, site structure and an off-site strategy, we have been able to get them higher rankings in desirable keywords, leading to an increase in organic traffic and submissions.

Closely monitoring our bidding strategy and updating targeting for relevant demographics, our paid campaigns were able to assist in capturing users information and adding them to our mailing list, while at the same time providing them with relevant asset downloads.

Services Engaged

  • SEO
  • PPC
  • Social media advertising
  • Marketing Automation

Organic Results

  • 74% increase of traffic year on year
  • 34,448 page views
  • 113 brochure downloads

Paid Results

  • 114% increase in form submissions
  • 141 brochure downloads
Azure

54% increase in 

online bookings

year on year

How we helped

zero:one has built and consistently optimised the Azure Medical + Cosmetics website to drive users to make bookings from the business's service offering. By creating engaging content and a positive user experience, we have been able to increase organic traffic by 46% compared to the previous year, while also being able to increase online bookings by 54%.

Services Engaged

  • SEO
  • PPC
  • Social media management
  • Marketing Automation

Organic Results

  • 46% increase of traffic year on year
  • 110,092 page views

Paid Results

  • 54% increase in phone calls
  • $9.94 cost per conversion
Claremont Dental white and grey

24% Google Ads 

conversion rate

How we helped

zero:one created a sitemap, refreshed service page content, implemented a blog strategy targeting profitable service lines and started an off-site authority strategy. This has increased traffic to all sectors of the website, increasing local bookings for the business.

By constantly monitoring the performance of Claremont Dental's paid campaigns, we were able to create a very effective campaign that provides the client with steady leads and a positive ROI. The client is fully booked for the next few months in advance.

Services Engaged

  • SEO
  • PPC
  • Social media management

Organic Results

  • 129% increase of traffic year on year
  • 56 % increase in online bookings

Paid Results

  • 25% reduction in cost per click
  • $11.70 cost per conversion

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